What to Look for in a Video Production Company in the UAE (Before You Sign Anything)
Professional video production setup for a brand campaign in Dubai Marina, UAE. A friend of mine runs a small hospitality brand in Dubai Marina. Last year she hired a video production company UAE for a campaign launch, based almost entirely on a slick Instagram reel and a fast reply time. Three weeks later she had raw footage sitting on a hard drive, a DP who'd moved on to another job, and no one returning her calls. The reel that convinced her wasn't even shot by the crew she hired it was a showcase piece licensed from a freelancer who'd since left the country. That story isn't rare. It's actually the norm for how a lot of brands pick a production partner here, and it's why I wanted to write something a little different from the usual "top 10 video companies" listicle. This is about how to actually evaluate a video production company in UAE before you commit budget, dates, or your brand's reputation to one. I've spent years around studios...
